Ford's Transformation: Competing and Winning in a New Era of Transportation
In response to emerging challenges and opportunities in the automotive industry, Ford has embarked on a transformative journey. Taking a customer-centric initiative, the prominent auto manufacturer has taken a bold step by restructuring its Automotive business into three impressive sectors: Ford Blue, Ford Model E, and Ford Pro. This transformative move is part of the Ford Plus plan designed towards promoting growth and value creation.
Exploring the New Faces of Ford: Ford Blue, Model E, and Ford Pro
The Ford Blues segment is a representation of comfort and power, offering gas-powered and hybrid vehicles. This sector features globally recognized and loved brands like the F-150, Mustang, and Bronco. With a proven global manufacturing, engineering, and supply chain capabilities, Ford Blue serves as the industrial engine of the business.
Ford Model E, the Center of Innovation, represents the shift towards electric vehicle (EV) technology. This sector sells first-generation EVs like the Mustang Mach E and F-150 Lightning and is actively engaged in developing future EVs. More than that, Model E is tasked with designing the digital platform and software for all Ford vehicles.
Ford Pro, on the other hand, addresses commercial and government clients' needs with a range of vehicle options, from gas and hybrid, to electric. This segment prides itself on offering a work-ready suite of software, service, charging, and financing solutions for organizations of diverse sizes.
Ford's Commitment to Service, Innovation, and Transparency
Apart from the transformative revamp of business segments, Ford is deeply committed to service, ensuring unique customer experiences, innovative driving solutions and transparent practices. This commitment resonates in its dedication to software and driver assist technologies, electrification, and the provision of unprecedented financial performance insights through the new reporting format.
Ford's Presence in Corpus Christi, Portland, Robstown, and Across Texas
This progressive approach to automotive business is making its mark across various locations in Texas. From Corpus Christi to Portland, Robstown to Aransas Pass and Rockport to Kingsville, their presence is strongly felt. You'll find Ford's innovative creations in the bustling automotive markets of Sinton and Port Aransas, the buzzing streets of Ingleside, and the vibrant towns like Alice, TX. Offering unrivalled sales, service, and customer support, Ford is your go-to automotive brand across Texas.
Join Ford's EV Revolution
Ford is more than an automotive company - it is an experience, a mission and a revolution in progress. Whether you reside in Corpus Christi or Sinton; whether you are a lifelong Ford fan or an enthusiast looking to explore - we invite you to join our EV revolution. Experience the wonders of our distinctive segments, enjoy the quality of our services, and see for yourself the transformative changes underway in the automotive world. The Ford Plus plan's incredible promise is unfolding, and we welcome you to be part of it.
