Overview
Everyone needs a motivating factor for achieving big. The force driving Sandy Fershee, the mind behind Ford's human-centered design team, the D-Ford, is the thrill of big challenges. Nestled in the heart of Corpus Christi, Texas, the spirit of D-Ford is one of unyielding resolve and unparalleled innovation, striving to comprehend consumer needs, whether evident or hidden, and testify to new possibilities. Amidst the coronavirus pandemic, D-Ford took on the challenge of manufacturing face shields for healthcare frontliners, producing and distributing not just thousands, but millions, spanning all 50 American states.
Design Forward: the Ford D-Ford Group
Ford's human-centered design group, affectionately known as D-Ford, is perhaps one of Ford's most progressive and futurist divisions. It's all about understanding and catering to the needs of people. The team strives relentlessly to bring forth opportunities that people may be unaware of yet but will benefit extraordinarily from when they become available in the market. The group serves as a prototype for innovation, not just within the Ford company, but also across the automotive industry.
Unleashing Potentials: Anticipating Unseen Needs
The D-Ford's primary strength lies in the identification of not yet apparent needs. It provides an insight into innovative solutions, previously unconsidered or unknown in the traditional automotive landscape. While leading the D-Ford group, Sandy Fershee ensures that the team acts as a game-changer in the business, pushing the envelope consistently and impacting a major strategic shift in the company's trajectory.
Emergency Response: Face Shields Production Amid Pandemic
Giving the COVID-19 global health crisis, the D-Ford group swiftly rose to the occasion. They learned about the exigent need for face shields among healthcare professionals. Driven by a sense of urgency and the necessity to protect these front-line warriors, the team developed a functioning prototype of face shields in a matter of days. No standard automotive manufacturing process could match the aggressive pace at which the D-Ford group operated.
Driven by Purpose: Scaling to Greater Heights
Embarking on a mission to cater to the escalating demand, the group successfully shipped 10,000 face shields within a week of the initial call about the requirement. In a remarkable display of dedication and commitment, the team scaled production over time to churn out 20 million face shields, ensuring availability across the United States.
Local Presence: Serving Across Texas
Our commitment extends to our customers in Corpus Christi, Portland, Robstown, Aransas Pass, Rockport, Kingsville, Sinton, Port Aransas, Ingleside, and Alice, TX. As an integral part of these communities, we are ready to serve your automotive needs that span from buying new Ford vehicles to maintaining those you already own.
Join the Ford Family
We invite everyone in Corpus Christi and surrounding regions–Portland, Robstown, Aransas Pass, Rockport, Kingsville, Sinton, Port Aransas, Ingleside, Alice and beyond–to join the Ford family. With our legacy of breakthrough innovations and commitment to quality, we empower you to experience automotive excellence. Visit our dealership or contact us today to explore the wide range of Ford vehicles and services we offer, and let us help you power America forward, together.
