2013 Ford Nascar Fusion design process at design center | Corpus Christi | McGraw Ford
The 2013 Ford NASCAR Fusion represents a significant evolution in the design process for Ford Racing, where the design identity of the Ford Fusion was integrated into the race car. This project was a collaborative effort between Ford Racing and the design center, aiming to ensure the car not only performed on the track but also embodied the brand's design DNA. The design process mirrored that of production vehicles, using the same tools and principles, but adapted to meet the unique set of rules governing NASCAR vehicles. The goal was to incorporate as many character lines from the 2013 Fusion into the race car as possible, ensuring a strong brand presence on the track.
The design process for the 2013 Ford NASCAR Fusion involved a meticulous approach, from sketching to creating math models, and finally cutting models in clay. This iterative process included wind tunnel testing to ensure performance metrics were met. The project benefited from direct input from the design team, allowing for a more integrated and cohesive design. The focus was on blending form with function, ensuring the car not only looked fast but also performed optimally. The design team worked tirelessly to refine the car, making changes based on testing results to achieve the desired outcome.
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